Affiliate for Internal Marketing
Treat internal growth like a partner program - with clean attribution and auditable outcomes.
The same mechanics that make external affiliate programs trustworthy (links, UTMs, codes, ledgers, reporting) can power internal channel tracking for your marketing team - without spreadsheet archaeology.
How it works
A streamlined process designed for efficiency and control
Create internal channel accounts for each marketing initiative (Paid Search, Partnerships, Content, Events)
Assign tracking primitives: referral links with UTMs, voucher codes for offline channels
Teams execute campaigns using their assigned tracking mechanisms
Attribution captures outcomes: registrations, bookings, completed sessions, revenue
Role-scoped reporting lets each team see their own performance with governance boundaries
Core capabilities
Enterprise-grade features for complex operational needs
Channel-Level Measurement
Each channel/campaign can have its own affiliate-style identity with dedicated tracking and reporting.
Outcome Traceability
Connect top-of-funnel activity to registrations, bookings, and revenue with clear attribution chains.
Internal Channel Accounts
Model internal efforts as partner/channel accounts (Paid Search, Content, Events) with campaign groupings.
Referral Links + UTMs
Structured UTM tracking (source/medium/campaign) with standardized naming conventions.
Voucher & Referral Codes
Attribution for linkless channels - podcasts, offline events, QR posters, and print media.
Multi-Brand Separation
Separate channels per brand/tenant if you operate multiple networks or brands.
Role-Scoped Views
Channel owners see their own performance without accessing data from other teams.
Anonymized Reporting
Privacy-aware patient reporting when appropriate - aggregate metrics without PII exposure.
Approval Workflows
Control who can create channels, change rules, or access sensitive financial data.
Platform-Native Events
Measure outcomes against registrations, bookings, sessions, and revenue within the platform.
Single Source of Truth
End conflicting numbers across tools - one authoritative attribution system for all channels.
Governance by Design
Internal teams get performance visibility without unnecessary patient data access.
Built for scale and precision
Our advanced capabilities are designed for organizations that need granular control, sophisticated workflows, and enterprise-grade reliability.
Use cases
See how different organizations leverage this capability
Paid Media Teams
Track performance across paid search, social, and display campaigns with unified attribution to platform outcomes.
Partnership Channels
Measure partnership-driven acquisitions separately from paid media with dedicated channel accounts.
Content Marketing
Attribute organic content efforts to downstream conversions with UTM-tagged links and trackable codes.
Event Marketing
Track offline event conversions using QR codes and voucher codes that attribute back to specific events.
Multi-Brand Operators
Separate marketing performance by brand while maintaining centralized visibility for leadership.
Finance & Audit
Reconcile marketing spend to attributed outcomes with traceable ledger entries for each channel.
Why choose this capability
Want cleaner internal growth measurement?
Talk to us about setting up internal channel accounts with link/UTM/code attribution and policy-driven visibility.