Run multiple brands, regions, and business models - on a single platform
Launch and operate multiple patient-facing websites with different configurations while keeping operations centralized across Specialists, Organizations, and Affiliates.
Multi-domain, one backend
Feature toggles per brand
Multi-language by design
Default language per website
Business-model flexibility
Listing, allocation, hybrid
Consistent operations
One workspace, all brands
Brand customization
What changes per brand
Multi-brand operators win when they can localize the experience without duplicating operations. Here's what you can tailor per brand/website.
Domain + Positioning
Unique domain, name, messaging, value proposition, and audience per brand.
- Custom domains
- Brand messaging
- Target audience
- Visual identity
Languages & Defaults
Supported languages per website, default language, and localization settings.
- Multi-language support
- Default language
- Locale settings
- Regional formats
Onboarding Experience
Configure multi-step onboarding flows per website or disable them entirely.
- Custom flows
- Required fields
- Optional/mandatory
- Step sequencing
Authentication Model
Choose access methods per website with abuse protection options.
- Email-only
- One-time codes
- Social login
- Secret codes
Patient Journey Style
Listing mode, allocation mode, or assisted scheduling per brand.
- Directory browse
- Auto-assignment
- Availability requests
- Booking proposals
Specialist Visibility
Decide which specialists appear and how they're categorized per site.
- Specialist subsets
- Specializations
- Categories
- Areas/regions
Pricing & Monetization
Flat pricing, specialist-defined pricing, promotions, or voucher codes.
- Flat rates
- Specialist pricing
- First-session deals
- Discount codes
Compliance & Policies
Consent requirements and privacy settings aligned to each model.
- Consent flows
- Agreement capture
- Privacy controls
- Audit trails
Notifications & Comms
Different operational rules drive different notification behavior.
- Booking reminders
- Consent alerts
- Payment events
- Custom triggers
Help Center Content
Shared knowledge base with brand-specific article sets and overrides.
- Global articles
- Brand overrides
- Local FAQs
- Contextual help
Unified operations
What stays shared
While each brand gets its own patient experience, operations remain centralized for efficiency.
Specialist Workspace
Availability, bookings, chat/video, consents, transactions, reporting - all in one place.
Organization Oversight
Patients, specialists, bookings, and transactions managed from a unified portal.
Unified Operations Data
Run the portfolio, not separate apps - cross-brand analytics and operational oversight.
Operations playbook
How it works
From launch to expansion - a proven process for multi-brand success.
Launch
Start a new brand
Start a new website with its own domain and baseline configuration. Choose languages, set the initial patient journey, and decide what modules are enabled.
- Choose languages and default
- Set listing vs allocation journey
- Enable scheduling, payments, referrals
Configure
Define the business model
Define the brand's rules and experience: onboarding steps, authentication options, specialist visibility, pricing approach, and compliance steps.
- Onboarding and authentication
- Specialist visibility rules
- Pricing and promotions
Operate
Run without fragmentation
Run multiple brands from centralized portals. Specialists handle availability, bookings, and sessions. Organizations oversee their scope.
- Centralized specialist workspace
- Organization oversight
- Scalable support
Expand
Regions, languages, partners
Add new domains, languages, and partner portals. Bring new regions online, introduce vertical brands, or add partner-branded portals.
- Localized regional defaults
- Vertical brand launches
- Partner portal governance
Use cases
Multi-brand operating models
Examples of how operators combine brands, regions, and relationship shapes.
National + Regional
Multi-Region Marketplaces
Run a national brand alongside regional brands with different language defaults, specialist subsets, scheduling policies, and pricing/promotions per region.
Specialization-Focused
Vertical Brands
Operate multiple patient-facing websites focused on different needs: general therapy, couples, youth, corporate wellbeing - each with its own onboarding and specialist set.
Choice-Driven vs Guided
Listing vs Allocation
Choose the matching approach per brand: patient chooses (directory + booking), platform allocates (guided assignment), or assisted scheduling (availability requests).
Complex Relationship Shapes
One-to-Many & Many-to-Many
A clinic manages multiple patients/specialists from one portal. Multiple brands list multiple specialists to serve a broad base while organizations retain scoped visibility.
Organizations & Affiliates
Partner-Branded Programs
Organizations get scoped access (their patients, certain specialists). Affiliates link to specific domains with referrals, voucher codes, and granular tracking.
B2B Partnerships
White-Label Solutions
Offer white-label solutions to partners, clinics, or enterprises while maintaining operational control and consistent governance across all instances.
Who uses what
Primary portals
Dedicated interfaces for each role - some per-brand, some shared across brands.
Per brand
Patient Portal
Each brand gets its own 'digital front door' with brand-specific onboarding, listing or allocation journeys, booking, payments, and language settings.
- Brand-specific onboarding
- Listing or allocation journeys
- Booking and payments
- Language defaults per site
Shared workspace
Specialist Portal
One operational home for specialists, even when they appear across multiple websites - without juggling multiple back offices.
- Availability and booking management
- Availability requests and proposals
- In-app chat + video sessions
- Consent tracking and transactions
Optional, for clinics & networks
Organization Portal
Run multiple organization instances with permission-aware access - patients-only, specialists-only, or both depending on the organization's role.
- Scoped patient/specialist access
- Bookings and consents oversight
- Transactions in one place
- Multi-site operations
Optional, for growth
Affiliate Portal
Tie marketing and growth to specific domains/brands with referrals, voucher codes, granular UTM tracking, and commission visibility.
- Domain-specific promotions
- Referrals and voucher codes
- Traffic and UTM tracking
- Commission and payouts
Built-in capabilities
Relevant pillars you'll lean on
Multi-brand operations are powered by these platform capabilities.
FAQs
Frequently asked questions
Yes - the platform supports multiple domains/brands under one instance, with configuration and feature toggles per website. Each brand can have its own domain, visual identity, language defaults, and business model.
Yes. You can run listing vs allocation, self-serve vs assisted scheduling, and different pricing rules per website. One brand might be a transparent marketplace while another uses guided matching.
Yes. Specialists can be present across multiple websites/brands while using a single specialist workspace, even when brands differ in configuration. They manage availability, bookings, and sessions from one place.
Languages are centrally controlled. You can set a default language per website, choose which languages are available on each site, and expand to new languages over time without duplicating content.
You can scope access per domain and guide users to the correct website when their account exists on the platform but isn't associated with the domain they're trying to use.
Yes. Onboarding can be customized per website (or disabled entirely) and authentication methods can vary by brand - email-only, one-time codes, passwords, social login, or secret codes.
Yes. The Help Center can reuse shared articles across brands while also enabling brand-specific article sets and overrides. Global content stays consistent; local details can be customized.
Each brand maintains its own isolated data environment for compliance and privacy. However, operators have access to a unified dashboard for cross-brand analytics and operational oversight.
Want to operate multiple brands under one platform?
Let's map your brand portfolio into a launch plan: domains, languages, portals, business models, governance, and growth tracking.